Firstly comprising of 5 categories including ‘Most Comfortable’ and ‘Football Brand of the Year’ the Footy Boots awards were contrary to anything that had preceded them. Whilst many doubted that such a niche topic justified a genuine set of awards, the Footy-Boots.com audience – and readers of print partner Zoo Magazine – helped make the 2007 awards a true breakout success.

The entertainment didn’t stop in the nominations either; despite the infancy of the results ceremony superstar footballers Wayne Rooney & John Terry were on hand to represent their specific brands by accepting trophies and signing football boots as prizes for voters.

2008 saw the Football Boot Awards expand at an fantastic rate; as well as maintaining cooperation with Zoo magazine, the awards were lent further weight from Kitbag.com, Europe’s largest sporting good supplier and WorldSoccerShop the US leader.

Voters once again turned out in their droves, registering tens of thousands of individual voters deciding on their favourites in a number of new categories strengthened to include ‘Best Football Shirt’ and for the first time a ‘Panel’s Choice’ award; a team of advisors from within the industry, including BBC Journalists, Former-Players and former Boot Designers.

But it was 2009 that has since determined to have an impact on the football boots industry that can still be felt today.

As 2007 and 2008 saw the rise of minor boot companies, the 2009 Football Boot Awards were a definite showcase for new brands who had spent the last 12 months honing their trade. Two fresh brands accepted awards in the two introductory categories – Safest Football Boot & Most Outrageous Design.

The soccer boot awards have developed a reputation among the biggest sports brands in the class – not just as an unabridged consummation – but as a level playing field among Fortune 500 businesses and extravagant upstarts, where good design is the only thing that matters to the ultimate target fans.

2010 sees the awards enter their 4th year, and promises to be the best yet. A revamped platfrom promises to make voting this year even easier than before; coupled with extended voting time, Footy-Boots.com expects to collect more votes than ever.

A new magazine partner has been established in the wildly popular Football Punk monthly magazine, whilst Kitbag.com and WorldSoccerShop.com are both head sponsors again.

Football Boots website that hosts the annual Football Boot Awards is Footy-Boots.com.

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Back in December 2009, in a majority bid from mostly African nations, South Africa trumped fellow African nations Morocco and Egypt to seal the host status for the 2010 version of the event. Thus, creating history not only for the Rainbow nation themselves but also for Africa. Never before was the cup hosted in Africa.

After a few controversial eliminations, a total of 32 teams qualified for the finals of the 2010 world cup. As is the rule with FIFA, defending champions are not automatically given a berth at the finals. Instead, Italy, champions of 2006, also had to participate in the qualification leading up to the finals. Host countries on the other hand qualify automatically for the finals. Of the 204 countries that participated in the world cup qualifiers, 32 nations succeeded in their quest to be a part of the sporting spectacle.

Football fanatics have a lot of passion for the game. They find the most unique way to express their support of their teams. This includes dawning face paint of the country they support. This is much like the tribesmen who dawn war paint to intimidate their opponents. Other fans get their hands on exclusive team jerseys and merchandise of their favourite teams.

In addition to original team jerseys, the online stores also stock up on replica jerseys of your favourite football teams. Show your support for your star player with t-shirts featuring his name. Star players such as Brazil’s Kaka and Argentina’s Messi have a large fan following. Get hold of t-shirts featuring their names and flaunt them flawlessly.

Many a football fans prefer a bit of nostalgia and to feed this, they stock up coffee table books, videos and DVDs of their favourite stars. For many, the football fever finally gets them off their couches and injects their daily schedules with the willingness to get out and play. Some prefer playing and joining professional coaching centres and others who don’t have the time for the rigors of training, just catch up on the best way to kick a ball through videos and virtual coaching videos.

These football merchandise and collectibles are without doubt the pride of any football fanatic. So if you are one, or if you love one, get yourself one. Be a part of the football mania this season. This season get your football basics tight and make sure that you are ready for the next edition of the FIFA World Cup in Brazil.

Kirthy Shetty, Platinum Author.
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